When it comes to starting a successful business, Betsy Fore, a two-time founder and CEO turned investor, offers a fresh and proven approach. In addition to focusing on practical matters—making a prototype, finding customers, raising money—she also considers the emotional and psychic journey an entrepreneur must take to discover their “deep inner why” and then manifest that vision and purpose in the world. In The Deep Inner Why of Entrepreneurship, she teaches aspiring entrepreneurs how to apply the art and neuroscience of manifesting to creating and building a new company. The spiritual work of being able to operate on a high vibrational frequency isn’t considered a prerequisite for starting and running a business, but it is crucial to success. Manifesting is the process of transforming a vision into reality—which is exactly what it means to be an inventor/founder. Fore has witnessed how harnessing this process consciously can lead to extraordinary life-changing results and a more joyf