Charm It!

Opening Order $895 Wholesale
Re-Order $150 Wholesale

About the Brand

Celebrating 25 years as the ultimate charm jewelry experience! CHARM IT! empowers girls to express themselves and tell their stories with customizable charm jewelry that inspires creating, collecting, and trading!

Shop by Catalog

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Brand Specials

$150+ Orders receive Free Freight

$300+ Orders receive 6 FREE "Girls can Change the World" locket charms

$500+ Orders receive 20 FREE signature pouches

* expires 12/31/25 *

All Products

What Women Want

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What Were They Thinking?

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What You Wish For

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Wheels on the Road (StoryBots)

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When Crisis Strikes

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When Harlem Nearly Killed King

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When I Was Death

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When in Rome

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When It's Over

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When in Rome...

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When in Rome

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When the Forest Breathes

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When the Shooting Starts

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When We Fell Apart

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When We Were Brilliant

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When you catch an adjective, Kill it

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When Work Doesn't Work Anymore

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Where Did I Come From? 50th Anniversary Edition

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Where Are You, Echo Blue?

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New

When Tomorrow Burns Indie Signed 4-Copy Pre-Pack w

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When Tomorrow Burns

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Where Do They Go?

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Where I End

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Where Are the Rocky Mountains?

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