Charm It!

Opening Order $895 Wholesale
Re-Order $150 Wholesale

About the Brand

Celebrating 25 years as the ultimate charm jewelry experience! CHARM IT! empowers girls to express themselves and tell their stories with customizable charm jewelry that inspires creating, collecting, and trading!

Shop by Catalog

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Brand Specials

$150+ Orders receive Free Freight

$300+ Orders receive 6 FREE "Girls can Change the World" locket charms

$500+ Orders receive 20 FREE signature pouches

* expires 12/31/25 *

All Products

Timeless

HarperCollins

Dead Witch Walking

HarperCollins

Wicked Collector’s Edition

HarperCollins

House of the Beast (Standard Edition)

HarperCollins

Shadow Key, The

HarperCollins

Shameless

HarperCollins

Shameless

HarperCollins

Lord of the Rings Deluxe Illustrated Box Set, The

HarperCollins

Didn't You Use to Be Queenie B?

HarperCollins

Au Pair Affair LP, The

HarperCollins

Mort

HarperCollins

Soul Music

HarperCollins

Thief of Time

HarperCollins

Maya & Natasha

HarperCollins

Heavy Hitter

HarperCollins

Build-a-Boyfriend Project, The

HarperCollins

Four, The

HarperCollins

Four Unabridged POD, The

HarperCollins

Loving Natalee

HarperCollins

Silmarillion Collector's Edition, The

HarperCollins

New

Blue Hour, The

HarperCollins

Seven Dials Mystery, The

HarperCollins

Partners in Crime

HarperCollins

N or M?

HarperCollins

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