Tree-Free was founded in 1999 with the goal of being the most transparent, most environmentally friendly greeting card company. At the time, the only “green” alternative was Recycled Greetings, and Steve Silverstein, the founder of Tree-Free, picked up a Recycled card and couldn’t find out what the recycled content was, whether it was post consumer recycled, and whether there was a way to do things better.

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