Few words in the English language are as misunderstood as “like.” Indeed, excessive use of this word is a surefire way to make those who pride themselves on propriety, both grammatical and otherwise, feel compelled to issue correctives. But what the detractors of this word fail to understand is its true function and versatility—as an exclamation, a filler of space, a means of subtle emphasis, and more. “Like” may have started out as slang, but it is now an intrinsic component of fun, serious, and altogether nurturing communication. And like any colloquialism, the word endears the speaker to its audience;a conversation full of likes feels more casual, despite its content. In this book, culture writer and editor for Dwell magazine Megan C. Reynolds takes us through the unique etymology and usage of this oft-reviled word, highlighting how it is often used to undermine people who are traditionally seen as having less status in society—women, younger people, people from specific subcultures