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Konjo
- SKU: 9789351360780
- UPC: 9789351360780
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This is his rags to riches to rags to riches story. After building up a successful advertising career and becoming president of one of India’s most respected ad agencies at 35, Sandeep left to become CEO of India’s largest broadcasting company at 38. He was living the high life: memberships in exclusive clubs, driving a Mercedes, parties, secretaries and executive assistants to do his bidding, and a retinue of hangers on living in the shadow of his luxury. Within two years, he is forced out and everything is gone. Reality took a while to sink in. He introspected, got depressed, got yelled at by his wife, then did a reality check and decided to look forward instead of brooding on the past. So what does he do? He improbably convinces Dentsu, the giant Japanese advertising firm, to enter into a joint venture with him basically based on nothing. Within about 8 years he goes from having nothing to rebuilding his career and life and nurturing an extremely successful business which he the
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