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Penguin Random House is the international home to nearly 250 editorially and creatively independent publishing imprints. Together, our mission is to foster a universal passion for reading by partnering with authors to help create stories and communicate ideas that inform, entertain, and inspire, and to connect them with readers everywhere.
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Penguin Random House
Thinking in New Boxes
- SKU: 9780812992953
- UPC: 9780812992953
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Thinking in New Boxes For readers of Made to Stick and Blue Ocean Strategy, two leading consultants from The Boston Consulting Group present a new model of practical creativity that challenges readers to think about their customers, their goals and their businesses in exhilarating new ways. What sets this book apart from all other business books is the framework the experts at BCG provide to create, think in, and continuously update new boxes, rather than thinking "outside the box." Hardcover 09/10/2013
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