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The Toyota Leaders: An Executive Guide
- SKU: 9781934287231
- UPC: 9781934287231
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The Toyota Leaders: An Executive Guide During World War II, retreating Japanese forces, when embarking on a truck, would pray that its make was American, because that would mean their escape was assured. If the vehicle were of Toyota manufacture, the soldiers would ritually drink water, the action of a samurai who knows he is about to die. Such was the perception of Toyota. The company is now the #1 manufacturer of automobiles in the world, overtaking once indestructible General Motors. The Toyota Strategy is the story of how it happened and how the company's success may be replicated. Hardcover 12/16/2008
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