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Since 1941, Dover has been publishing high-quality books at affordable prices in dozens of popular categories: adult coloring books, children activity books, fine art collections, crafts guides, math texts, music scores, thrift editions of classic literature, and much more.

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Dover Publications

Making Ads Pay: Timeless Tips for Successful Copyw

  • SKU: 9780486486017
  • UPC: 9780486486017
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A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.



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